Beer by the numbers

Hi Folks-

Happy Monday! And for those of you that know the market and know that today is the day, happy Heady Topper day! Heady Topper has been a fascinating phenomenon at the Market. Sip of Sunshine, another great VT beer, has followed in its footsteps for notoriety. Heady Topper, after being rated the “best beer in the world” by Beer Advocate fans one year (it still rates quite high), by reason of its limited quantity and distribution, for its unique very hoppy, almost marijuana like flavor and its impeccable packaging is still on the top of the must hunt down and find beers. Here’s the beer by the numbers and the folks in the Uncommon Market….

  • Most number of calls inquiring about Heady Topper taken in one day, 76 (give or take few, we had a shift change).

  • Number of cases delivered; used to be 15 now 7

  • Best Phone call;

“Hi do you have Heady Topper in Stock?”

“We sure do!”

“Great, I’m leaving Ohio now!”

“Ahhh…that’s not going to work…”

  • Most clueless customer upon hearing that it was two four packs per person seriously asking me “Can I get two for her?” Pointing to his nine year old daughter. Ah Nope.

  • Most number of people ever waiting in line for Heady Topper (2014, last delivery before Christmas) 68. Can you imagine 68 people waiting in our store?

  • Worst Heady Customer upon hearing that there was a two, four pack limit “Fucking assholes, who do they think they are, I drove here from CT and I need a case!” We are actually the ones that set the limit to try to share out the bounty. My response was “Reel it in Pal, you don’t have to get any.”

  • Most amusing Heady Customers, 3 women in their seventies coming in to buy it as gifts for grandchildren (some hip grandmas huh?). They are loaded down with 6 four packs and I tell them that they have to keep it cold much to their alarm, that was not in the plans and it was August. So I sell them 30 pounds of ice, two heavy duty industrial trash bags and with assistance they quite capably and hysterically build a boss ghetto cooler in the trunk of their late model sedan.

  • “Can you ship me some Heady Topper?”

    “Sure, can you ship me your face and ID?”

  • Longest time spent on the question “Do you have any heady topper?” 15 minutes, at lunch. Seriously, they couldn’t come up with name, which I helped with, then they wanted to talk about the route they would be taking to get to the store and what I thought about the route to other possible Heady Topper locations and on and on and on.

  • Best Heady Topper Customer; came in to buy it, had to wait, ordered lunch AND bought 150.00 worth of groceries while waiting. Sweet.

I love that we sell Heady Topper, I love the customers that it brings in, I love their delivery guys and their company. Pretty fun stuff!!!

The fish tomorrow:

  • Dayboat Haddock

  • Icelandic Arctic Char

  • Swordfish

  • Alaskan Cod. Frozen at sea

  • Bluefish

  • Shetland Salmon

  • Yellow tail sole, dayboat

  • Trout

  • 10/20 Dry Scallops

  • 16/20 Wild Gulf Shrimp

Day of the Week

Lunch Special

Soup Special

Dinner Special


Hot spice rubbed Salmon sandwich on a soft roll.

Clam Chowder

Italian meatloaf


meatball sub

Greek Lemon Chicken Soup

Shrimp Scampi


Grilled Ahi tuna steak sandwich

Lobster Bisque

Salmon Cakes with Caper mayo


Bahn Mi, Vietnamese chicken sandwich

Chicken and Sausage Gumbo

Shrimp Quesadilla


Pulled pork sandwich, come early, it sells out!

Fish Chowder

Chef’s choice!

See you at the Store!

The Uncommon Market

The Store Worth Walking To



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